Social Fancy Activates the Twitter Lounge at The Next Cool Event
The Next Cool Event returned for its 2nd year in Atlanta, Georgia at the Atlanta Expo Center on February 18th & 19th. With a showroom of 160,000 sq. ft and over 300 vendors, The Next Cool Event showcased awe-inspiring film and television scenes to wow attendees. Developed by To The Trade Only, The Next Cool Event is a collaborative design affair mixing the best and latest from the entertainment, music, interior design and event industries.
Formed by Barbara English, To The Trade Only is a team of experienced interior designers, creative film & television industry professionals and creative event professionals who come together to expand their markets and share their best resources with each other. The main focus behind the company is to develop relationships within creative communities for cross promotion and collective marketing. This year’s event featured an interactive Twitter Lounge powered by The Social Center.
“The Next Cool Event is an amazing affair and we were thrilled to integrate The Social Center with the Twitter Lounge. Guests and event participants can expect a live social experience that is both entertaining and engaging,” said Amyr Heard, Communication Director for Social Fancy.
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Developed by Social Fancy, a luxury lifestyle and social communication boutique, The Social Center presents a unique opportunity to connect followers and fans with event activities via Twitter, Facebook, YouTube and Flikr. The Twitter Lounge comes complete with live video streaming, branded photo backdrops, Plasma Flat screens and other cool technology. Social media agents will deliver timely event content through various social channels giving followers an opportunity to join the conversation and directly interact with the Twitter Lounge.
“We are so excited to have celebrity actor Brad James as the host of The Twitter Lounge”, explains Nya Anderson, Social Fancy’s Marketing & Logistics Coordinator. “Brad James is such a phenomenal actor and multi-talented force that we could think of no one better for the gig”. The talented Susanna McMillan joins Brad as the co-host, both will conduct interviews with VIP guests, celebrities, event partners and sponsors; further connecting the event to the ‘socialsphere’.
Rounding out the Twitter Lounge is AFR Event Furnishing, Bold American, Unique Event Management, and KP Hendry. They are responsible for the look and feel of the lounge. The lounge’s vibrant colors and cool decor was inspired by styles and trends of the 1960’s.
Sponsors for The Next Cool Event included: Georgia Production Partnership (GPP), GPB media, The Recording Academy: Atlanta Chapter, Georgia Music Partners (GMP), Sherwin-Williams, EDG, Higher Ground Events (HGE), Architectural Visions INC, Team Worldwide, Affix Music, To The Trade Only, Sweet Water Brewing Company, Songfinder, Scout Mob, The Atlantan, Jezebel, Atlanta Home Improvement, TLC Rents, Georgia Music Magazine, Sinless, Unique Event Management, and Real Alkalized Water.