The 19th Hole Magazine & Mercedes-Benz Celebrate the Masters in Style
Fashion evolves over time. Not long ago, the only time golf attire was worn outside of the game was if it was on someone’s grandfather while he reminisce games of older golf pros and legends. Today, golf inspired fashion is a nod to modern luxury worn by youth and adults. It is an upscale lifestyle lived through fashion.
The award winning golf, fashion, and luxury lifestyle publication, 19th Hole Magazine, is dedicated to showcasing golf’s profound influence on fashion and pop culture. On April 8, 2011, 19th Hole Magazine partnered with Mercedes-Benz of Augusta to host the Masters of Style in celebration of the 75th anniversary of the Masters. Minutes from the Augusta National, 19th Hole Magazine blended golf traditions, fashion and modern luxury lifestyle in a state-of-the-art Mercedes-Benz branded showroom. The showroom had a space for indoor putting, live music, an art exhibit and an interactive golf gaming station courtesy of Bad Chicken. Also inside, Lashes & Mustaches hosted a Private Cigar Lounge.
The fashion savvy and the golf enthusiasts both enjoyed a Masters inspired reception with Eco Luxury Cocktails by 360 Vodka and XO Cognac by Seraphin. Specialty hors d’oervres were presented by Chef Victor Coney and Eatery. The evening was topped off with a Spring 2011 Golf Fashion preview featuring golf and resort apparel and accessories shown by Loudmouth, Fila Golf, Abacus, Druh Belts, and Gems Putter. The fashion show was sponsored by Golf4Her online retailer, Callaway, Golf, J. Lindeberg, Lambda Omega, Sunice Golf, The Hunt Club Clothiers and Mercura Sunglasses.
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by G. Fergerson